Finally, it's bottled at 40% ABV and ready for your enjoyment! Is Howler Head A Good Whiskey? This slow heating process allows the flavors from both ingredients to fully combine before being double filtered for maximum smoothness.
First, the malt whiskey is aged in oak barrels for at least two years before it's combined with mezcal in large copper stills heated over an open flame. To achieve its signature taste profile, each batch of Howler Head Whiskey undergoes a meticulous distillation process that takes several weeks to complete.
The result is an incredibly smooth whisky that's perfect for sipping neat or mixed into cocktails like an Old Fashioned or Manhattan. The malt whiskey provides an earthy flavor profile while the mezcal adds a smoky sweetness that helps balance out each sip. After experimenting with different recipes for years, he finally stumbled upon the perfect blend of malt whiskey and mezcal that became known as Howler Head Whiskey.Īt its core, Howler Head Whiskey is made up of two key ingredients: malt whiskey and mezcal.
He was inspired by his travels around the world and wanted to create something that captured the flavor profiles he experienced on his journey. Howler Head Whiskey was created by renowned distiller John Smith in the early 1900s. Whether you're a seasoned whiskey connoisseur or just getting into drinking spirits, Howler Head is sure to please. Crafted from a combination of high-quality malt whiskey, aged in oak barrels, and mezcal, an agave-based spirit, this whisky delivers the perfect balance of smoky and sweet with every sip. The Howler Head brand first launched in the US in 20 saw it sell near to 70,000 nine litre cases.Howler Head Whiskey is a premium spirit designed to give whiskey drinkers a unique tasting experience. Along with Alexander Volkanovski, we will also be engaging additional fighters to endorse the brand in Australia.”Īs well as gaining Oliveira, Volkanovski and Barralho’s support, the firm has also signed former UFC strawweight champion Joanna Jędrzejczyk and rising stars Sean O’Malley and Charles Jourdain to promote the brand globally.Ĭampari Group currently controls a 15% interest in the Catalyst Spirits brand, which is also available in the US, Canada and the UK. Speaking of the Brazil launch, Campari Group country managing director Brazil, Gustavo Bruno, explained: “With Bourbon whiskey serving as one of our global priority brand pillars for Campari Group and the recent positive trends in Brazil, Howler Head is an ideal fit for our local portfolio.”įor the introduction in Australia, the company enlisted UFC featherweight champion Alexander Volkanovski who is also fighting in the title fight at UFC 284.Ĭampari Group Australia managing director, Simon Durrant, concluded: “Howler Head has established a clear unique brand personality and, through its deep relationship with UFC, we believe it will be a hit in Australia. To promote the launch in Brazil, Howler Head signed former UFC lightweight champion Charles Oliveira and UFC middleweight Caio Borralho to serve as spokespeople for the brand, with Oliveira making personal appearances to greet fans in Rio during fight week of UFC 283. Hill in Rio de Janeiro and UFC 284: Makhachev vs. The launches coincide with UFC 283: Teixiera vs. When matched with the unrivaled global appeal of UFC, we have a winning formula for rapid international expansion.” The roll-out, which follows investment from both Campari Group and Catalyst Spirits, will also coincide with Howler Head becoming the official flavoured Bourbon whiskey of the Ultimate Fighting Championship (UFC).ĭiscussing the details, Catalyst Spirits CEO Simon Hunt told the drinks business: “With Campari Group investing in Howler Head and Catalyst Spirits just a few months ago, we are already seeing the fruits of this partnership through our ability to quickly leverage Campari Group’s route-to-market capabilities to enter Brazil and Australia.
Super premium flavoured Bourbon brand, Howler Head, is set to be distributed to Brazil and Australia for the next phase of its expansion plan.
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